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Variety.com › the-challenge-all-stars-rivals-turbo-ashley-m-1236288932.
It was a sports based virtual world game I ended up playing around the early 2010's on addicting games..
2010-2011 | Six Degrees Games | Flash | Virtual world
Action AllStars is a sports-themed virtual world aimed at kids ages 6 to 11.
It originally launched in 2008, and features major league brands such as the NBA, MLB, or the NFL Players Association.
I joined the team as VP Product / Creative to lead the efforts of trying to take the site to the proverbial “next level”.
It’s a well-known fact that that subscription-based kids’ products are a notoriously hard nut to crack (in case of AAS this was further compounded by an older-skewing audience and the less mass appeal-sports theme itself), but perhaps this is why the challenge seemed like a particularly interesting one to tackle.
I launched a number of initiatives targeting both retention and conversion and maintained close, hands-on involvement with nearly every aspect of the process.
These features ranged from a more friendly, vibrant visual style and interface, new social features (incorporating even some cues and mechanics from Facebook games), more replayable cooperative and competitive content to a n