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Life cereal nutrition.
Life (cereal)
Breakfast cereal made by Quaker Oats Company
Life is a breakfast cereal produced by the Quaker Oats Company. Introduced in 1961,[1] the cereal has a brown, checked square pattern and mainly consists of oat flour, corn flour, added sugar, and whole-wheat flour.[2] As of 2018[update], because of the numerous varieties the cereal has, the original cereal is now marketed as "Life Original Multigrain Cereal".
Ingredients
[edit]The cereal itself contains whole grain oat flour, corn flour, sugar, whole wheat flour, calcium carbonate, salt, baking soda, tocopherols (for artificial preservation), and B vitamins.
Life cereal original
[3] It formerly contained the artificial preservative BHT; this was removed in late 2021.
Advertising
[edit]When the cereal was first introduced in the 1960s, the original slogan was "The most useful protein ever in a ready-to-eat cereal".
The original mascots (in commercials narrated by Paul Frees) were munchkin-like characters.[citation needed]
Life was popularized during the 1970s by an advertisin
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