Earned media examples
- why is earned media important
- benefits of earned media
- why is media important to us
- wht is earned media
Earned media vs paid media!
Earned media vs organic mediaOpinions expressed by Entrepreneur contributors are their own.
The digital transformation of the media landscape has changed how brands connect to consumers. Where audiences were previously limited to a handful of newspapers and broadcast outlets, users can now choose between dozens of traditional and digital publications, social media channels, blogs and vlogs.
At the same time, brand teams benefit by having far more options to reach existing and prospective users.
Some of those channels allow companies to connect directly to their users without needing a journalist or publisher in the middle.
There is no doubt that the digital transformation of the media has transformed brand communications.
Earned media value
However, despite dramatic changes, one key element of communications between brands and consumers has remained the same. That element is the need to establish trust and build credibility. Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.
Related: Why Earned Media Is the Best Way to Earn Your Reputation